Effective sales operations, ROI and demand generation using online modern marketing
Generate effective ROI and sales and marketing alignment
Sales Ops
Deep understanding in sales operations, ROI analysis, plays and account segmentation and enablement tool development.
Analytics
Support Various business intelligence and MarTech stack analytics with an eye toward executive, sales effectiveness, campaign and account reporting.
Demand Generation
Using the latest MarTech stack, marketing automation platforms, customer relationship management (CRM/CDP) and database marketing along with digital and social marketing.
Featured Posts
Creating Content for your Campaigns
The needs of the prospects during their various buyer stages are different than the needs of the …
How to Use Video to Educate and Generate Leads
Many businesses use video marketing to grow their brand and generate awareness about products and …
Researching the Buying Committee in your B2B targeted Accounts
The most powerful content and the most powerful marketing messages really speak to an individual and …
I find effective solutions to business demand generation through campaign and ABM strategy using best-in-class MarTech, ROI analysis and thinking and good old-fashioned creativity.
My Latest Work
What I Do
I can help you launch a campaign or complex set of sales plays. I will push the envelope in exceeding KPIs.
Audience Identification
Developing a clear understanding of your account plays and target audience buying groups may be the most important thing a team does for demand generation effectiveness. Your target audience informs all elements of your sales plays and marketing campaign strategy.
Campaign Requirements
Your marketing and sales based strategy has to be created with your specific customers in mind. It needs to take into account your business, your positioning and unique value proposition, and the resources (financial, team, and otherwise) you have available for marketing. And it needs to flow from your current position and situation as a company. The data you use to analyze this helps you to determine fit and relevance.
Campaign ROI
For one, calculating ROI for marketing can be tricky, depending on how you measure impact and costs. Figuring out what portion of sales growth is attributable to a marketing campaign can be difficult. Large corporations have complex ROI formulas and algorithms which factor dozens of different variables. I’ll use your first party and third party data to cut to the chase and measure the impact of the activities.
Account Based Marketing (or Sales?)
The implications and responsibilities of Account Based Marketing (ABM) actually reach way beyond sales. In fact, ABM is not really a sales function at all – it really is about strategic customer management and the creation of a connected brand experience. Any capability within an organization who is responsible for building relationships with business customers, is part of ABM. I’ll help to tie this together in a well informed strategy using your own data.
Thomas is a highly skilled sales ops ROI analyst. He is an advocate for the customer and would go above and beyond in helping sales and marketing achieve campaign success. He never once looked at issues and said “I can’t help you”. He is insightful and understanding. Always knows how to calm the teams and reach alignment.
Luis C – Marketing Operations Analyst
Thomas is a concise, organized, and super knowledgeable in demand generation and analtyics. I highly recommend Thomas for any sales team as he a solutions expert for sales plays and enablement. It was a privilege to work with Thomas.
Eric J – Sr. Sales Manager