Researching the Buying Committee in your B2B targeted Accounts
The most powerful content and the most powerful marketing messages really speak to an individual and it starts by having …
Maximize Digital Ad Spend and Retarget Account based Audiences
Retargeting is a flexible and low cost method for demand generation. Those of us who “grew up” as Search marketers …
How to Get Started Segmenting Accounts for Sales Plays and Marketing Optimization
Are you one of the thousands of companies that's working on getting your account based marketing (ABM) strategy off to a successful start this year. Let's break down how to do that in a simple five-step process.
Direct Mail is not Dead with Account Based Persona Targeting Done Right
After completing the initial steps to select the account based marketing contacts the next step is to implement the account …
Measuring the success of Content Development Targeting Multiple Personas in Account Targets
I was reading Marketing Land the other day and was happily surprised to see an article that outlined a strategy …